Bob Staedler

Principal at Silicon Valley Synergy


Business, Land Use and Development Columnist

Columns contributed first Monday of every month

Bob Staedler is a 20-year veteran of economic development, government relations and real estate development projects. He is widely known for taking on complex and difficult projects, creating consensus, and delivering positive outcomes. Experience working in government, university and private sector environments helped him understand the critical need for results in ever challenging times.

Early in Bob’s career he worked at Stanford University as an Owners Representative for their Capital Planning & Management Department. Notable projects he contributed to include: Science and Engineering Quad, also known as the Hewlett and Packard buildings (226,000 sf at $126 million), renovation of the Iris B. and Gerald Cantor Art Center, Green Library West and various other projects. He also managed the five-year capital plan that went before the Stanford University Board of Regents for approval each year.

Bob was then recruited by the San Jose Redevelopment Agency, where he rose through the ranks to the position of Real Estate/Portfolio Manager for the Agency. As the Real Estate Manager, he managed a real-estate portfolio valued at approximately $225 million. Bob handled all acquisition, disposition and due diligence for the Agency. Over his term at the Agency he transacted over $450 million of real estate. As the Brownfield coordinator, he oversaw the environmental clean up for various projects such as the Japantown Corporation Yard, Google Village site (formerly known as the Oakland A’s ballpark site) and North San Pedro Housing Project. Bob with consultant Cornerstone Earth Group, was able to obtain a No Further Action Letter for the former KNTV site in 28 days. The site had been property characterized and an action plan was implemented immediately.

Bob created Silicon Valley Synergy in 2011 after the State of California dissolved Redevelopment Agencies. His goal all along is to assist clients in cutting through red tape and find ways to move projects forward. Whether it’s advising clients on the best sources of capital, creating structures for joint-venture opportunities between landowners and developers, etc. Bob strives to create a win-win environment for all parties.


Staedler: San Jose’s development policy is redlining 2.0

San Jose like other parts of the country is dealing with the harsh realities of past racial injustice. This has sparked “equity lens” and fairness conversations in the city’s budgeting of vital services. One of the undeniable wrongs that can’t be ignored is redlining. Redlining was a practice of creating racially segregated neighborhoods in every...

Staedler: A San Jose housing study session to nowhere

San Jose held a study session on Nov. 1 during the regularly scheduled city council meeting. It was the fourth they’ve held over the last several years. The city hired Century Urban LLC to perform a conceptual feasibility analysis and then brought several Urban Land Institute members to give their perspective on the difficulty of building...

Staedler: San Jose trails California in parking standards

Parking requirements have been reduced in some new housing developments with the advent of AB 2097. San Jose has been touted as leading this and the state following course. That is clearly not the case. San Jose officials voted in June to “craft a policy to eliminate parking minimums.” They should not be given credit...