With major sports events bringing worldwide attention to Silicon Valley in 2026, San Jose is preparing to host a global audience and dazzle its residents. City leaders are pulling out all the stops to ensure San Jose get the recognition and economic benefits as it hosts a slate of sports events, including the Super Bowl...
Levi’s Stadium in Santa Clara shows off its upgrades
Levi’s Stadium is getting a facelift ahead of hosting major sports events in 2026 — and local fans are reaping the benefits. The San Francisco 49ers unveiled $200 million in renovations to the stadium Thursday, including new 4k video boards. The renovations come as Silicon Valley prepares to host national and global audiences, with Super...
Pro teams look to invest in Santa Clara school sports field
A football field in Santa Clara could be on tap to receive a long overdue upgrade. The 49ers Foundation and Bay Area Host Committee may partner with Santa Clara Unified School District to rehabilitate Townsend Field, which is connected to Buchser Middle School and home to the Santa Clara Lions Youth Football and Cheer club....
Philbrick: Preparing local transit for the Super Bowl and World Cup
As California prepares to host several of the world’s most high-profile sporting events — including Super Bowl 60, the 2026 FIFA World Cup and 2028 Summer Olympics and Paralympics — the pressure is on to move millions of visiting and local fans, athletes, coaches, officials and everyday commuters safely and efficiently. These mega-events promise economic...
San Jose to dress buildings in large ads for major sports events
City officials want San Jose to reap the economic benefits from the World Cup and Super Bowl when they come to the region next year, and large-scale advertisements attached to buildings is part of the plan. The San Jose City Council has unanimously approved bringing back “supergraphic” signs to broadcast ads on buildings in downtown...
Bay Area officials get hand-off for Super Bowl 60
The clock is ticking as South Bay leaders prepare for Super Bowl 60 at Levi’s Stadium. To kick it off, a procession of roughly 30 Bay Area representatives, including San Jose Mayor Matt Mahan, traveled to New Orleans last week to soak in the Crescent City’s best practices hosting its 11th Super Bowl. South Bay...
Santa Clara preps stadium security ahead of Super Bowl
In what regional leaders call a first for American sports arenas, Levi’s Stadium will host World Cup matches and the Super Bowl in the same year — and the costs of making history are taking shape as Santa Clara officials work to secure the venue from threats. World Cup public safety costs could hover around...
San Jose spruces up downtown signs ahead of Super Bowl
San Jose is revisiting a plan to make the heart of the city more walkable and easy to navigate ahead of two major sports events. The city is working to replace outdated signs in the downtown area to highlight local landmarks, businesses and public transportation options before Super Bowl 60 and the FIFA World Cup come...
Sarina Soriano reps East San Jose on Super Bowl Sunday
When the San Francisco 49ers take the field on Sunday for Super Bowl 58, Sarina Soriano will be nearby catching the action with a camera. Soriano, 29, is the first female senior producer for the 49ers and one of the first Latina cinematographers in the NFL. At 49ers Studios she creates content for its website...
South Bay boosters want bigger bump from 2026 Super Bowl
The Super Bowl is returning to the South Bay in 2026, and local movers and shakers hope to get the region more shine than it received last time around, when San Francisco drew the lion’s share of the fans and revenue. Some leaders suggest San Jose and its boosters should work to undercut and outcompete...