Neil Collins

Chief Executive Officer, Santa Clara County Association of REALTORS

Real Estate Columnist

Column contributed fourth Thursday of every month

Neil Collins is the CEO of the Santa Clara County Association of REALTORS®.

Born and raised in Santa Clara County, Neil graduated from San Jose State with a degree in Business Administration and Management. He has an extensive background in customer service going all the way back to the early 1990s where he was the General Manager and Buyer for Mel Cotton’s Sporting Goods.

He has also been a small business owner and entrepreneur, opening up Trailsloggers in Downtown Campbell in 2005. Shortly thereafter, he became the President of the Downtown Campbell Business Association and helped launch First Fridays, Art Walks, Wine Walks, Big Bands & BBQ and a whole host of Downtown centric events that played a large part in improving Downtown Campbell’s vitality.

In 2010, Neil took over as the CEO of the Campbell Chamber of Commerce and became the CEO of the Santa Clara County Association of REALTORS® in 2013.

Columns

A multigenerational family standing in front of their home

February 26, 2026February 26, 2026by Neil Collins

Collins: Multigenerational living can be a strategic housing choice

The continued rise in the cost of living has compelled many families to reassess what homeownership entails. An increased number of families are considering pooling their resources for the greater good of all, and that’s where multigenerational living has become an attractive option for some. Multigenerational living is no longer viewed as a fallback option,...

Columns

A rendering of three homes next to each other

January 29, 2026January 28, 2026by Neil Collins

Collins: Where is the local housing market heading in 2026?

The 2026 housing market is shaping up to be anything but predictable. With expectations that President Donald Trump’s administration will appoint a new Federal Reserve chair this year, questions remain about the potential impact on monetary policy. If the Federal Reserve lowers interest rates, will mortgage lenders follow suit? Recent history suggests the relationship between...

Columns

A house with a for sale sign in the front yard

November 27, 2025November 25, 2025by Neil Collins

Collins: How technology can help with housing affordability

Technology is revolutionizing housing by introducing tech-enabled solutions, reducing construction and regulatory costs and removing transaction friction. Despite limited recent changes in how we build houses, the sector stands at the brink of a major transformation from these innovations. New technologies such as full-size 3D printers are enabling the construction of concrete houses that offer...

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