The small Bay Area city hosting the 2026 Super Bowl and FIFA World Cup wants to make an impression as the world watches. That may be difficult when it’s sandwiched between San Francisco to the north and neighboring San Jose to the south with their big budgets and competitive intentions. Santa Clara is determined not...
Santa Clara’s Super Bowl 60 spurs competing halftime shows
Next year, the Super Bowl halftime show is poised to bring Bay Area football aficionados and music lovers together. But for the first time, fans of all kinds will have two performances to choose from as politics takes center stage. Bad Bunny, a Puerto Rican artist who’s become one of the most-streamed musicians worldwide, was...
Silicon Valley hospital workers train for Super Bowl threats
San Jose hospital workers scramble into hazmat suits. Others carry stretchers through disoriented crowds into bright yellow tents, where they prep a decontamination process for people critically injured by a chemical bomb. That was the scene for three hours Thursday at O’Connor Hospital, where health care workers ran a mass casualty drill in the rain....
Santa Clara looks to billboards to make money from sports events
Santa Clara residents can expect to see more advertisements in their neighborhoods as the city prepares to host major sports events next year. The Santa Clara City Council unanimously approved an advertising agreement with New York-based Outfront Media earlier this month, in preparation for the 2026 Super Bowl and FIFA World Cup at Levi’s Stadium. Outfront...
Santa Clara will be reimbursed millions for hosting Super Bowl
Santa Clara will get millions of dollars back for Super Bowl costs, thanks to an agreement between the city, a sports nonprofit and the San Francisco 49ers. The Santa Clara Stadium Authority Board — comprised of the City Council — voted 5-2 Tuesday to approve the final 2026 Super Bowl agreement, which includes a roughly...
Levi’s Stadium in Santa Clara shows off its upgrades
Levi’s Stadium is getting a facelift ahead of hosting major sports events in 2026 — and local fans are reaping the benefits. The San Francisco 49ers unveiled $200 million in renovations to the stadium Thursday, including new 4k video boards. The renovations come as Silicon Valley prepares to host national and global audiences, with Super...
Pro teams look to invest in Santa Clara school sports field
A football field in Santa Clara could be on tap to receive a long overdue upgrade. The 49ers Foundation and Bay Area Host Committee may partner with Santa Clara Unified School District to rehabilitate Townsend Field, which is connected to Buchser Middle School and home to the Santa Clara Lions Youth Football and Cheer club....
Philbrick: Preparing local transit for the Super Bowl and World Cup
As California prepares to host several of the world’s most high-profile sporting events — including Super Bowl 60, the 2026 FIFA World Cup and 2028 Summer Olympics and Paralympics — the pressure is on to move millions of visiting and local fans, athletes, coaches, officials and everyday commuters safely and efficiently. These mega-events promise economic...
San Jose to dress buildings in large ads for major sports events
City officials want San Jose to reap the economic benefits from the World Cup and Super Bowl when they come to the region next year, and large-scale advertisements attached to buildings is part of the plan. The San Jose City Council has unanimously approved bringing back “supergraphic” signs to broadcast ads on buildings in downtown...
Bay Area officials get hand-off for Super Bowl 60
The clock is ticking as South Bay leaders prepare for Super Bowl 60 at Levi’s Stadium. To kick it off, a procession of roughly 30 Bay Area representatives, including San Jose Mayor Matt Mahan, traveled to New Orleans last week to soak in the Crescent City’s best practices hosting its 11th Super Bowl. South Bay...
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