John LaFortune

President & CEO, Team San Jose


Tourism and Hospitality Columnist

Columns contributed fourth Monday of every month

John LaFortune is the president & CEO of Team San Jose and oversees all facets of business at the economic development organization.

He leads Visit San Jose, the official destination marketing organization for the city and the surrounding Silicon Valley region. In addition, LaFortune heads up venue management strategies for the city-owned San Jose McEnery Convention Center and the collection of performing arts and cultural facilities known as the San Jose Theaters.

LaFortune previously served as the COO of Team San Jose and has over 30 years of hospitality experience, 25 of them with Hilton properties across the country. Before working in San Jose, LaFortune was the VP of operations at Highgate, overseeing the company’s diverse hotel brand portfolio in California and Hawaii. LaFortune holds a B.A. from Chico State University in Sociology and Business.

Originally from Anaheim, LaFortune spent his latest and longest hotel tenures in San Francisco and, together with his wife, has raised his now adult children in the Bay Area for over 20 years. LaFortune is an avid baseball fan and has a personal goal of visiting all MLB ballparks in the nation.

LaFortune: Big events offer big opportunities

Team San Jose was proud to host NVIDIA GTC 2024 last month. We want to thank all the partners who made our city shine for the largest convention that San Jose has seen since the pandemic and, quite possibly, the most important tech event yet. For reference, it was on par or bigger than any...

LaFortune: AI takes over San Jose — and this article

Editor’s Note: Team San Jose last week hosted NVIDIA GTC, the #1 AI conference for developers, in the San Jose McEnery Convention Center. In the spirit of  innovation and the city’s pivotal role in advancing technology and hosting the global AI conference, columnist John LaFortune decided to show you what it can do. This month’s...

LaFortune: San Jose’s story is delicious

San Jose is a city filled with stories, but which stories do our destination sales and marketing teams tell to best drive visitor dollars into our city? It’s important these stories promise and deliver on something that is unique, differentiate us from other California destinations and illuminate who we are. While there are many great...