South Bay officials are touting a new economic analysis of Super Bowl 60, which found the game drove $720 million in total economic activity throughout the Bay Area, $195 million of which went to Santa Clara County. The report, released Friday by the Bay Area Host Committee, may bolster the case from leaders in San...
Super Bowl
San Jose pumped over sporting events’ financial win
San Jose’s leaders are taking a victory lap following the release of new figures gauging the impact of two major sporting events that took place in the South Bay earlier this year — Super Bowl 60 and NCAA’s March Madness games. Across several business sectors — hotels, restaurants, retail and air travel — officials said...
Super Bowl gave San Jose and Santa Clara major economic boost
South Bay leaders say preliminary figures and anecdotal observations gauging the economic impact from Super Bowl 60 suggest a yearslong effort to prepare the region for the flood of new visitors has paid off. If they’re correct, it’s a sign the South Bay managed to secure a larger slice of the economic pie than when...
Super Bowl sets South Bay public transit ridership record
Public transit ridership to and from Levi’s Stadium in Santa Clara for the Super Bowl hit an all-time high with 30,000 trips — although not without a few bumps along the way. VTA tallied 28,000 light rail trips and 2,600 bus rides for the big game, which the National Football League said drew 70,823 people....
Here’s who paid for San Jose mayor’s Super Bowl ad
From Peter Thiel-linked tech investors to the creator of “Law & Order,” several notable people are gunning to vault San Jose Mayor Matt Mahan’s bid for California governor to frontrunner status — starting with a Super Bowl ad. The 30-second ad, which vaunts Mahan for making San Jose the “safest big city in America,” brought the...
South Bay celebrates Super Bowl without ICE
Santa Clara County residents are breathing a collective sigh of relief as fears of federal immigration enforcement during the Super Bowl never materialized. While there was concern of increased U.S. Immigration and Customs Enforcement (ICE) activity in the South Bay stemming from claims by federal officials and a San Jose councilmember, fans on game day...
Santa Clara bans ICE from using city property
Santa Clara city officials have reaffirmed their support for immigrant communities ahead of Super Bowl 60 this weekend. The Santa Clara City Council unanimously approved a statement emphasizing its support for immigrants ahead of the Feb. 8 game at Levi’s Stadium, in case of increased activity from U.S. Immigration and Customs Enforcement (ICE) or other...
Will Santa Clara County arrest ICE agents at Super Bowl?
As the clock ticks toward the Super Bowl, one Santa Clara County leader’s vow to arrest ICE agents may force officials across the valley to confront their own rhetoric — pitting local cops against federal ones. There was no mistaking Board of Supervisors President Otto Lee’s emotional threat Tuesday. Now some city and public safety...
Feds expected in South Bay during Super Bowl 60
Federal agents are anticipated to be in the South Bay ahead of the Super Bowl, as the nation grapples with increased violence related to immigration enforcement. There’s been local concern U.S. Immigration and Customs Enforcement (ICE) will be out in force during the national sports event taking place Feb. 8 at Levi’s Stadium in Santa...
Audit shows rebound for San Jose hospitality and tourism
The nonprofit agency tasked with promoting San Jose’s hospitality and tourism industries just aced its annual performance audit. Boosters for local business are taking the high marks as a hopeful sign for the city as it heads into a critical year of major sports events. The audit foundTeam San Jose, which also manages major city-owned...









