A new venue is elevating FIFA World Cup watch parties and uplifting downtown San Jose economically. The Domes, located at 171 Post St. near San Pedro Square, will showcase the U.S. men’s national soccer team watch party and other sporting events. In addition, the immersive entertainment venue with space for 300 people, can host concerts,...
Downtown San Jose scores big with World Cup
Levi’s Stadium may have hosted its final FIFA World Cup match Wednesday, but the tournament’s economic impact is still playing out in downtown San Jose, where thousands of soccer fans continue gathering for watch parties that are bringing business to bars, restaurants and street vendors. As fans streamed into San Pedro Square ahead of the...
World Cup watch parties to take place across San Jose
San Jose officials are bringing World Cup celebrations into neighborhoods across the city through a series of free watch parties in cultural business districts, hoping to unite residents while driving visitors to local businesses during the tournament. San Jose’s “Kick Off in the Districts” World Cup watch party series begins Thursday with a free viewing...
Santa Clara’s special event zone helps businesses, not vendors
Soccer fans from around the world are expected to flood Santa Clara this weekend for the FIFA World Cup, bringing team chants, fan marches and crowds to Levi’s Stadium — but outdoor merchants and food vendors may not benefit from the event at all. Santa Clara has created a “special event zone” to temporarily restrict sidewalk...
Super Bowl 60 pumps $195M into Santa Clara County
South Bay officials are touting a new economic analysis of Super Bowl 60, which found the game drove $720 million in total economic activity throughout the Bay Area, $195 million of which went to Santa Clara County. The report, released Friday by the Bay Area Host Committee, may bolster the case from leaders in San...
Will the World Cup be a boon to Silicon Valley businesses?
The FIFA World Cup is the last of the sports trifecta to bring an economic boost into Santa Clara County following the Super Bowl in February and NCAA March Madness. An international crowd is expected to descend on Levi’s Stadium in Santa Clara, increasing sales and foot traffic in neighboring cities between June 13 through...
Audit shows rebound for San Jose hospitality and tourism
The nonprofit agency tasked with promoting San Jose’s hospitality and tourism industries just aced its annual performance audit. Boosters for local business are taking the high marks as a hopeful sign for the city as it heads into a critical year of major sports events. The audit foundTeam San Jose, which also manages major city-owned...
Mountain View allocates $295K for Super Bowl, World Cup events
Looking to boost local businesses, Mountain View is planning to host watch parties and other community events to draw visitors to the downtown area during the Super Bowl and World Cup this year. At a Dec. 16 meeting, the City Council unanimously approved the allocation of $295,000 to fund activities related to the mega-sporting events. With the money, the city plans...
Silicon Valley hospital workers train for Super Bowl threats
San Jose hospital workers scramble into hazmat suits. Others carry stretchers through disoriented crowds into bright yellow tents, where they prep a decontamination process for people critically injured by a chemical bomb. That was the scene for three hours Thursday at O’Connor Hospital, where health care workers ran a mass casualty drill in the rain....
Santa Clara looks to billboards to make money from sports events
Santa Clara residents can expect to see more advertisements in their neighborhoods as the city prepares to host major sports events next year. The Santa Clara City Council unanimously approved an advertising agreement with New York-based Outfront Media earlier this month, in preparation for the 2026 Super Bowl and FIFA World Cup at Levi’s Stadium. Outfront...
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