World Cup

Santa Clara looks to billboards to make money from sports events

Santa Clara residents can expect to see more advertisements in their neighborhoods as the city prepares to host major sports events next year. The Santa Clara City Council unanimously approved an advertising agreement with New York-based Outfront Media earlier this month, in preparation for the 2026 Super Bowl and FIFA World Cup at Levi’s Stadium. Outfront...

World Cup a win for downtown San Jose

The United States soccer team may have tied England at the World Cup’s Friday match, but the game was a win for San Jose regardless of the results. World Cup watch parties—organized by the San Jose Earthquakes soccer team, local businesses and the San Jose Downtown Association—have activated San Pedro Square in a way the...